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UID:20260728T120041Z - 44055@odoo-web-678b78585d-bv2g8
DTSTART;TZID=Asia/Ho_Chi_Minh:20250515T210000
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CREATED:20260728T120041Z
DESCRIPTION:<a href="https://www.lmc.vn/event/podcast-2-sales-without-profi
 t-why-youre-still-losing-money-12/register">Podcast #2: Sales Without Pro
 fit – Why You’re Still Losing Money</a>\nPart 1: Why You’re Selling 
 More but Earning Less In our second episode of "Market Moves\," we tackle 
 one of the most painful realities in e-commerce: you’re getting orders\,
  but your wallet isn’t getting fatter."I doubled my ad budget\, but conv
 ersions didn’t improve. I’m stuck at 2M VND/day and can’t scale furt
 her." Sound familiar? This episode breaks down why many sellers are not la
 cking products — they’re lacking systems\, analysis skills\, and tool 
 mastery.Why This MattersChoosing the right product is just step 1 — prof
 itable scaling comes from strategic executionMost sellers lose money not b
 ecause of bad products\, but because they: Misinterpret data Fail to optim
 ize programs (discounts\, shipping\, bundles\, ads) Depend too much on one
  tool (usually ads)Platform tools are free — but misusing them can be ex
 pensive This episode helps you stop the bleeding and rethink your selling 
 model.Common Mistakes We’ll CoverMisjudging product performance due to p
 oor data readingRunning ads with no conversion plan or profit guardrailsFa
 iling to use cross-selling\, bundling\, or platform marketing toolsNot ali
 gning offers with market demand (wrong price\, no urgency)Violating platfo
 rm policies → no search visibility\, no trafficSelling to the wrong segm
 ent (e.g. resellers) without price structurePart 2: 6 Live Case Studies 
 – Real Stores\, Real Struggles Case Category Key Issue #1 Grocery Subjec
 tive decision-making\, no data analysis skills #2 Health Wrong tool setup:
  high sales = no profit\; profit = no sales #3 Mom & Baby No offer\, no in
 centive\, pricing worse than competitors #4 Computer Accessories Selling t
 o resellers → price war → needs strategic tool use #5 Fashion Accessor
 ies Full ad dependency\, poor use of marketing modules #6 Men’s Footwear
  Policy-violating product + SEO failure = no search traffic Each audit sho
 ws what sellers miss when focusing only on product without thinking [...]
DTSTAMP:20260728T120041Z
SUMMARY:Podcast #2: Sales Without Profit – Why You’re Still Losing Money
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